CONTENT AGENCY

Here at the New Zealand Broadcasting School, we run a course that involves groups of students forming content agencies and working with external clients. The groups are formed across the 'craft' streams of radio, screen production and journalism to blend a range of skills.

The course starts with learning about business structures, creative agencies, innovation and collaboration. The students then negotiate with the client to a design a creative brief before producing a content package, which includes video, audio and written marketing material. The content: